Advanced SEO Techniques

Advanced SEO Techniques

Turbocharge Your Traffic & Profits on Autopilot! 

Introduction

This ebook is a hard-hitting guide that gives you the
information you need to make the adjustments to
your site right away to help improve your search
rankings and benefit from the increase in organic
search traffic. 

Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. 

A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spidered and deemed appropriate content to be placed in the search engines results for people to click on.


The art and science of understanding how search engines identify pages that are relevant to a query made by a visitor and designing marketing strategies based on this is called search engine optimization. 

Search engines
offer the most cost effective mechanism to acquire “real” and “live” business leads. It is found that in most cases, search engine optimization delivers a better ROI than other forms such as online advertisements, e-mail marketing and newsletters, affiliate and pay per click advertising, and digital campaigns and promotions. 

Table of Contents
INTRODUCTION................................................................................ 4
WHAT ON EARTH IS AN ALGORITHM?............................................... 5
GOOGLE ALGORITHM IS KEY .................................................................. 5
PAGE RANK BASED ON POPULARITY ............................................................ 6
BACK LINKS ARE CONSIDERED POPULARITY VOTES .......................................... 7
Hypertext-Matching Analysis ............................................................................... 7
DO YOU KNOW THE GOOGLE DANCE? ....................................................... 8
The Algorithm Shuffle ........................................................................................ 8
GOOGLE DANCE TOOL........................................................................ 10 SUBMITTING YOUR URL TO GOOGLE ......................................................... 10 CLOAKING ....................................................................................... 11 GOOGLE GUIDELINES........................................................................... 11 
DO’S ............................................................................................. 11 DON’TS .......................................................................................... 12 CRAWLER/SPIDER CONSIDERATIONS ......................................................... 13
RANKING RULES OF THUMB ................................................................... 13
Values ........................................................................................................... 14 
Query-Dependent Factors................................................................................. 15 
Blanket Policy On Doorway Pages And Cloaking ................................................... 15
Meta Tags (Ask.Com As An Example) ................................................................. 16 Keywords In The URL And File Names ................................................................ 16 Keywords In The ALT Tags................................................................................ 16 
Page Length ................................................................................................... 16 
Frame Support................................................................................................ 17
WHAT YOUR WEBSITE ABSOLUTELY NEEDS.................................... 18
UNDERSTANDING YOUR TARGET CUSTOMER ................................................. 18 
DOES YOUR WEBSITE GIVE ENOUGH CONTACT INFORMATION?........................... 19 
THE HOME PAGE ................................................................................ 20 
THE ACID TEST ................................................................................. 21 
STEP BY STEP PAGE OPTIMIZATION .......................................................... 23 
ONE SITE – ONE THEME ....................................................................... 25 AFFILIATE SITES & DYNAMIC URLS .......................................................... 25 
PAGE SIZE CAN BE A FACTOR ................................................................ 27 
HOW MANY PAGES TO SUBMIT?............................................................... 27 SHOULD YOU USE FRAMES?................................................................... 27 MAKING FRAMES VISIBLE TO SEARCH ENGINES ............................................ 28 
STOP WORDS .................................................................................. 29 IMAGE ALT TAG DESCRIPTIONS ............................................................... 30 INVISIBLE & TINY TEXT ........................................................................ 30 KEYWORD STUFFING & SPAMMING ........................................................... 31 DYNAMIC URLS ................................................................................. 31

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RE-DIRECT PAGES.............................................................................. 32 
IMAGE MAPS WITHOUT ALT TEXT ............................................................ 32 FRAMES .......................................................................................... 32 TABLES........................................................................................... 33 
LINK SPAMMING ................................................................................ 33
CONCLUSION.................................................................................. 34
WHAT SHOULD YOU DO NOW? ............................................................... 34